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We are looking for a name?
The hardest part of developing a new product is coming up with a name. It is the one thing that can hold up the whole development process, it is that critical. Without the name you can’t design your packaging, write copy or even consider starting to develop your marketing
activities.
The name determines how you are going to position the product in the market and its not something that you want to rush. I remember reading somewhere that a product
name can be described as a small poem, hitting the right sounds and striking the right resonances – it just does what is says! And that is what I’m trying to come up with but I’m coming up blank.
Sometimes a name just happens by accident for instance Coca Cola was named by the company bookkeeper who thought that the two C’s would look good in adverts.
However, many big name brands today employ people to come up with product names and the process can take months and even years to complete. Unfortunately, I don’t
have the time or the resources to spend month or years coming up with a name so I’m looking for some inspiration from you.
Our latest product will be an instant eye serum and following is a brief outline of what it will do.
It is a product that tackles all the major eye aging issues such as droopy upper eye lid, crow’s feet, dark circles and puffiness. It has both short term and long term benefits. It will instantly reduce the appearance of
fine lines and wrinkles around the eye but also provide longer term benefits visibly lifting the upper eye lid, fade dark circles, smooth out wrinkles and fine lines and reduce puffiness.
As with all SKN Complex products it combines science and nature to come up with a very unique formula.
If you have any suggestions as what we should call our new eye serum CLICK HERE and comment. If we use your suggestion or a combination of suggestions then you will be the one of the first in Australia to receive the final product.
I’m looking forward to seeing what you come up with.
p.s. While I’m reminded I just like to send out a quick
thank you to those who trialled the developmental sample and provided some fantastic feedback. It certainly has help me to improve on the initial formulation.
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