Breastfeeding Moms Ignite The Internet—Again

breastfeeding moms

The controversy surrounding breastfeeding moms is back in the headlines again after a stylised photo shoot. This time featuring a woman feeding two babies in a glamorous restaurant as part of a new fitness brand, Equinox marketing campaign with the photo’s by famous fashion photographer Steven Klein.

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Did I just get out of the wrong side of the bed today or is my sceptical brain correct in thinking this is becoming more about publicity now rather than real women advocating for social conceptions about public breastfeeding to change?

Don’t get me wrong, I’m almost 100% sure I’m just in a bad mood today and I completely agree women should face no stigma whatsoever when breastfeeding in public. But is this really still a thing? Maybe.

There’s always going to be different opinions about this from a modesty point of view. This is because we live in a wonderful world where everybody is different. We should always be tolerant of other people’s opinions within reason.

I do think you should always bear a little modesty in mind, however it’s extremely difficult for mothers with screaming hungry babies to be expected for modesty to take priority. Bounds of reason on both sides.

In the Equinox press release Klein stated;

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The more female activist leaning articles like the one written by Amanda Monteiro writing for Collective Evolution feed on this line and make it a statement against our over sexualised society “which promotes the objectification of women in every realm”

Although I agree with Klein to a point I couldn’t help but get the feeling of slight irony reading the Collective Evolution article because when you look at the other images in the series, they certainly look very sexualised and objectifying of both men and women to me.

I think Klein has dealt with this brilliantly in a very stylistic way and I really enjoyed his photos. I just don’t think it’s the best example to start talking about how it’s against objectifying women, if that’s the position you take.

Anyway like I said I’m in a bad mood today, just my humble opinion—wrong side of the bed. Here’s a few more images from the same series, I’ll let you be the judge.

Please let me know what you think, are we over this breastfeeding in public thing or does it still need revisiting as often as it is? Are we all a little obsessed and if so does that obsession only feed the controversy? Let me know in the comments.

man enjoying money

people on bed

woman with cats

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About the Author

Vicki Law is the Founder of SKN Complex, a 100 per cent Australian owned and operated skin care company committed to taking the clinical complexity out of the science of beauty and to provide an exceptional, inspiring range of products to Australian women. You can connect with Vicki via Twitter, LinkedIn or Email View all posts by Vicki Law ➞

  • Helen Ball

    I only had to watch the love in my Husband’s eyes when I fed our babies…My mother just loved to see me with her grandchild at my breast. What is it with these drongoes who find a woman feeding her child disgusting. They don’t seem to think a Cow feeding her calf or a Mare feeding her foal, as disgusting, so why a woman doing the same thing…They should all grow up and get a life… honestly. What’s wrong with a Mum loving her baby. I’d rather have a quiet child when I’m out that one screaming and crying for food…

    • About Vicki Law

      I completely agree. I can’t remember one instance where myself or anybody around me has had a problem. I thought this was a done deal. After a quick Google search apparently not.