I thought I’d write this article because it is very close to my heart.
As well as learning new and positive skills in the health and beauty industry I also think it has been just as beneficial learning what not to do.
Distrust is one of the major problems facing new start up companies like mine who need to start by launching products direct to the consumer with no retail store backing.
It’s the same old story. The minority spoiling it for everybody else. What I mean is, the consumer, both you and I have developed a mistrust in the health, beauty and weight loss industries for good reason…
…Because we are bombarded with very aggressive marketing techniques that promise the world but actually mean we are left with empty pockets and not much more! We’re promised miracle products that have huge benefits at at low cost. Only to find we have been physiologically scammed! Sometimes blatantly. So we have paid through the teeth for products that don’t work.
This really annoys me because honest companies need to work much harder to to get their message across.
Let me give you a really good example I came across recently.
I almost fell off my chair with laughter when I saw this! Trust me they are ads just like this aimed at women as well.
I checked out the products and guess what they were!? It was actually two separate products, a weight loss pill and a colon cleanse pill. To get ripped there is no short cut from the gym unfortunately. But by placing the words RIPPED in between speech marks they are hoping “RIPPED” can mean anything they choose.
It’s quite fitting they use the words ‘SCAM REVEALED!’ They have got to be poking fun at themselves.
If Jason was aware of this ad he would start legal proceeding for sure.
Dishonesty in marketing starts from the top because it’s the people in charge who control the personality of the brand
So how do you navigate between dishonest and honest marketing?
That’s actually very easy once you have bought the product, you can rate companies on their customer service and willingness to accept returns.
It becomes more difficult when you are relying on the marketing and the ads themselves.
One way is to contact the company direct. If they don’t have a way of contacting them direct you know you’re in for a bumpy ride.
Stay tuned because I will write more about this topic as time goes on.