E-commerce Tips for Holistic Health Businesses
Whether you have physical premises or not, the Internet is a powerful marketing and sales tool for your holistic health business. It may seem slightly incongruous to use technological tools to promote your business when holistic wellness is centred around reclaiming the knowledge and insight of ancient wisdom and spirituality. However, the two aren’t mutually exclusive, and to get your message to as many people as possible so you can spread the healing power of your art, having an online presence is essential.
If you sell products online, then you can choose to sell via:
- A global online platform such as Amazon or eBay
- Social media channels such as Facebook and Instagram
- Your own website or blog
- Specialist platforms such as Shopify, Magento, and Woo Commerce
You should look carefully at each option and weigh the pros and cons for your individual business. For example, you may want to retain complete control over all aspects of your online presence and avoid paying commission or charges by running your own website. On the other hand, you may feel it’s better not to worry about having the hassle of keeping a website updated and well-maintained, and that for you, the ease of use of having everything listed and sold on Amazon is worth paying a fee for.
Alternatively, you could look at using a multi-channel enterprise commerce platform. The benefit to this system is that the platform you choose handles your business presence on other separate sales channels of your choice. That means you could sell on social media and global platforms using one integrated e-commerce hub. Magento’s Enterprise is one of the leading providers of multi-channel e-commerce, but Shopify Plus offers a Magento Enterprise alternative. Making use of a multi-channel platform could give you significant advantages over trying to manage multiple platforms and accounts yourself, leaving you more time to focus on product development and marketing.
Maintaining your business presence can also be time-consuming, but is an essential element in raising your profile. Another advantage of using e-commerce platforms is that a lot of your marketing is done for you. If your product is listed on Amazon, then anyone searching for that product will see your offer pretty high up the list – probably far higher than if you were marketing your business on your own account.
If you want to retain control, then another time and effort saving idea is to use a social media management platform such as Hootsuite. These services allow you to post to your accounts at scheduled intervals, using the same content too if you wish. Consequently, you don’t have to go through all your social media accounts every day and upload content on each one. You also get some very useful statistics from a good management platform.
It’s becoming easier and more efficient to operate an e-commerce arm to your business as technology advances, and if you want to increase your sales in a controlled, sustainable way, you should consider what will work best for your business.