Product Launching – When things go wrong!

When things go wrong they really do go wrong.

I’d like to think this article has lessons that can be learned for many areas of life, not just launching products.

As some people know I recently started launching an anti aging system to market. Everything was going very well. My ambition was to develop this product with complete transparency,  taking advice and ideas from anyone who was interested and wanted to take this journey with me.

This was the most successful part of the product development, the response was great. People were interested and willing to share their ideas with me.

Before I continue, for the record thank you to everybody who helped me and gave me great feedback. For the brand name I decided on SKN Complex (the product name is still undecided)

 

How does that look? I hope you like it as much as I do. You will hopefully be seeing a lot more of it!

So what went wrong? What’s that line some people use, was it, “It all boils down to either sex or money!”

Well in this case it the latter, money. The bane of all our existences.

When you’re launching products, and I’d experienced this many times launching for other people, things do go wrong. They go wrong all the time because it’s a complicated process that relies on managing several companies that all have their own processes and lead times. The trick is to account for these. Even though you don’t know what the problems are going to be you can increase the time expectancy and budget requirements. This process always takes longer and is more costly than you expect at the beginning.

But what happened to me was a bit more drastic.

I’d developed the idea, everything was gathering momentum. I had tube manufactures lined up, a printing, a product manufacturer and most importantly people interested in what I was doing. What went wrong was at the manufacturing side of things. The relationship with the manufacturer started off really well, the ideas were flowing and the samples were promised so I waited with anticipation. Then the relationship started to break down, this happened after I discovered  my contact wasn’t a manufacturer but a middle man. I had already invested a large amount of money and when this middle man (I won’t name any names) decided to go on holiday for weeks without letting me contact the manufacturer direct I was forced to cut my losses.

This middle man also started to use some very threatening techniques, nothing I could prove in a court of law but doggy all the same. Things like hinting very strongly he would pass all my secretes to my competition, not just my competition but the people I used to work for if I decided to go with another manufacturer. Even with money on the table you cannot do business with people like this and satisfy their negative egos. It would only end in more tears.

So what impact did this have? Well first off it meant I was out of pocket. Secondly it meant I had to start the manufacture process from scratch, which completely blew out the time line that again costs more money. Everything I planned on doing suddenly had to come to a stop. I panicked and stopped everything. I went back to work and tried to pick up the pieces, I had taken a massive hit.

 

Was this all a massive mistake? Had I failed? Well the answer to that is, certainly not yet!

I had never really given up. I kept researching and looking for something else to do and trying to better the anti aging product I was so close to manufacturing.

And then I stumbled upon something, a new product idea that has already gone bananas in the USA and the UK, something our market here in Australia has never even heard of yet.

Better still it could be manufactured in half the time and I developed a great relationship with a new manufacturer who gave me a fantastic break to start off manufacturing in smaller quantities so I could actually afford to do it!

But it doesn’t end there, while developing this new product I came up with some even better ideas for my original anti aging system so when I do develop that it will be even better than it was going to be.

I’m going to announce this new product first to the people who showed the most interest in my last product and then I’ll do a full post here on my blog. I will say though that it is also an anti aging system, but only 50% of it, the other 50% is certainly set to surprise you so check back here tomorrow!

It will also be released under the brand SKN Complex.

 

Finally I’d like to thank all those who stuck with me. Watch this space!

About Vicki Law

Vicki Law is the Founder of SKN Complex, a 100 per cent Australian owned and operated skin care company committed to taking the clinical complexity out of the science of beauty and to provide an exceptional, inspiring range of products to Australian women. You can connect with Vicki via Twitter, LinkedIn or Email View all posts by Vicki Law ➞

irene - December 15, 2010

Good for you, I hope that you do really well and blow all the competitors away.
That would show them…keep up the good work

Best of wishes

cyn - December 15, 2010

There is always light at the end of the tunnel.. The lesson you learnt will take you a long way .. you go gal.

Angella Ede - December 15, 2010

Hi Vicky,

I am glad you are back buy sorry to hear of the trouble you have had. It is not easy starting a new product line especially when you have dealt with a dodgy middle man who is abusive.

Regarding your brand name…I think it is brilliant and will stand out. May I suggest that you use dark pink or purple instead of black. I feel that this would be more apealing to the female eye and would stand out. Another point is more to do with the marketing aspect, perhaps look at breast cancer foundation symbol on the product and X amount donated with every sale. This seems to draw attention to the product and psychologically instill trust in the brand through the association with the organisation. I know if I am given a choice in products and I see one with the symbol…I will chose the brand that supports breast cancer. Anyway I hope I have given you some valuable feed back and wish you all the best getting the ball rolling. If you need any help or further comments please do not hesitate, I am on University holidays and I am very interested in the developement of your product.

Cheers,

Angella Ede

patricia - December 15, 2010

hi sad to here there are bad people out there, but good for you, keep trying you will succeed, you have got through this and i am sure with what you have said, there will be light at the end of the tunnel, and good feedback too, so good luck there are a lot of people with you, we need to stick up for the small people trying to give us a good product, well done.

Juanita Thorn - December 15, 2010

What a drama!!! It is very inspirational to see though that with everything that has happened, you’re still plowing forward with your head up. Good on you!
It sucks when you can’t trust someone, if only everybody was trustworthy, what a wonderful world it would be. It’s disgusting to hear that there are creeps out there that do wrong by you and then throw it right back in your face, with threats. You honestly owe him nothing, so I wouldn’t take notice of him. It’s a shame you won’t name names, as word of mouth is a very effective weapon.

I love the product name, it looks great. Are you planning on keeping the black and white colours for the label?? I think like a green/khaki colour would work well, as it gives the impression of earthiness and honesty. It’s an approachable, natural colour that can have positive affects on a persons perceptions.

Anyway, I’m very glad to hear you’re still at it and I will be waiting excitedly to see what this ‘amazing’ product is.

Good luck,
Juanita.

Geraldine - December 15, 2010

Keep trying. I hope very much that you succeed.

Mouse Shipway - December 15, 2010

Don’t you just want to scream sometimes?!! I suppose though, if the middleman wasn’t an a$#hole, you wouldn’t have found this new product…… there is an up side to everything! I can’t wait for it to be out in circulation. Hang in there, you WILL succeed and we will all be there, waiting for SKN Complex to become a household name Best wishes Mouse :o)

mary keppel - December 15, 2010

I wondered what happened to you, have a dream and follow it, there are a lot of sharks out there do not let them eat you. Mary

Debbie - December 15, 2010

Good on you. You were down but not out and it looks like you are coming back up again. It must take some incredible courage to do what you are doing and still hang in there when the going gets tough. I am interested now in knowing what the other 50% is. I will check back to keep an eye on what is happening.

Vicki - December 15, 2010

I really simpathise with the problems you have had ,I have experienced similiar draw backs in the past.All I can say it’s great that you haven’t given up.Just remember Murphy’s Law “if it can go wrong it will” and do your best to sail through it.I wish you every success and look forward to a sample of your product.
regards Vicki

Christine - December 15, 2010

Dear Vicki,
Was truly sorry to hear of the terrible time that you have been through.
Glad to hear that you are now on the path back and possibly doing better
than before. I wish you all the best for the future and sincerely hope that
this time it will work out alot better for you.
Wishing you a very Merry Xmas and a very Happy New Year.
Christine

Maryanne - December 15, 2010

It sounds like you have had a bad time of things, I just hope that all will turn out for you…You go girl. Can’t wait to find out what the other 50% is..

Mary - December 15, 2010

Hi Vicki
Congratulations on your temerity. The fruits of your labours will be so much sweeter when you succeed in the end. Don’t let the turkeys get you down.Will keep you in my prayers

Stephanie Stickland - December 15, 2010

HI Vicki what happened may be a blessing in disguise I hope so and wish you all the very best good luck and all the best for 2011, steph

kate - December 15, 2010

Its great that youve hung there despite the hurdles. I think the name is really good.
Good luck with it all.

elizabeth - December 15, 2010

good luck sister!!

Theresa - December 15, 2010

Hi Vicki

I’m so glad to hear from you. Wow what a roller coaster ride you have been on. I was only thinking of you a couple of days ago and was wondering what had taken place. You new venture sounded very exciting and I was waiting with anticipation for your progress. I am not happy to hear that this low life took advantage of you and to boot used blackmail in the process. What a horses butt. Ah, but don’t fret Vicki, you know the old saying, “What goes around comes around”. Blackmailers, cheats and fraudulent people seem to prosper if only for a little while, BUT THEN…Good News, it comes back to bite them and you know where on the Glutus maximus. And guess what, the last laugh will be on him, ha, ha, ha. You wait and see, you are the one with the goods and you are the one moving forward. Sure, you may have had a set back, but I know that you are well prepared now and what doesn’t kill you, makes you stronger. He’ll get his, mark my words. There will be someone out there waiting to do the same to him.

I love the name SKN complex, brilliant…I like the idea of going with a marketing aspect, which Angella suggested, breast cancer, ovarian cancer, something that touches a womans femininity can have a profound affect on her, I know it did to me, especially when I was diagnosed. Hey but I’m still here, especially to celebrate with you on your forthcoming launch. Colour of the packaging, mmm, subtle, soft and feminine and simple, but eyecatching to the buyer, something that will stand out from the rest.

I have not bought any other product as I have been waiting in hope to hear how you were going with your achievement. I still haven’t purchased any product as I am eager to use yours. I am so glad to hear from you and I send my excitement to you and my prayers that you will suceed, grow and your product will be heralded as a breakthrough in women’s beauty and recovery. Keep strong, think positive and hold your head up. Never give up and never give in. At a gal, you go get em. I will be cheering you on. Have a wonderful Christmas with your family and friends and a joyful New Year as I believe 2011 is your year lady. All the very best, you have my utmost support. I can’t wait…

carmela - December 15, 2010

Good for you for not giving up.
Cant wait to try your new product out

Theresa - December 15, 2010

Hi Vicki

I’m so glad to hear from you. Wow what a roller coaster ride you have been on. I was only thinking of you a couple of days ago and was wondering what had taken place. You new venture sounded very exciting and I was waiting with anticipation for your progress. I am not happy to hear that this low life took advantage of you and to boot used blackmail in the process. What a horses butt. Ah, but don’t fret Vicki, you know the old saying, “What goes around comes around”. Blackmailers, cheats and fraudulent people seem to prosper if only for a little while, BUT THEN…Good News, it comes back to bite them and you know where on the Glutus maximus. And guess what, the last laugh will be on him, ha, ha, ha. You wait and see, you are the one with the goods and you are the one moving forward. Sure, you may have had a set back, but I know that you are well prepared now and what doesn’t kill you, makes you stronger. He’ll get his, mark my words. There will be someone out there waiting to do the same to him.

I love the name SKN complex, brilliant…I like the idea of going with a marketing aspect, which Angella suggested, breast cancer, ovarian cancer, something that touches a womans femininity can have a profound affect on her, I know it did to me, especially when I was diagnosed. Hey but I’m still here, especially to celebrate with you on your forthcoming launch. Colour of the packaging, mmm, subtle, soft and feminine and simple, but eyecatching to the buyer, something that will stand out from the rest.

I have not bought any other product as I have been waiting in hope to hear how you were going with your achievement. I still haven’t purchased any product as I am eager to use yours. I am so glad to hear from you and I send my excitement to you and my prayers that you will suceed, grow and your product will be heralded as a breakthrough in women’s beauty and recovery. Keep strong, think positive and hold your head up. Never give up and never give in. At a gal, you go get em. I will be cheering you on. Have a wonderful Christmas with your family and friends and a joyful New Year as I believe 2011 is your year lady. All the very best, you have my utmost support. I can’t wait… Oh and P.S. It’s Australian produced and made, how good is that!!! That will get me purchasing a product anytime 🙂

Dee - December 15, 2010

Hi Vicki
Sad to read that you had to deal with the dramas that you have especially as it was caused by an overzealous,greedy guy who thought /thinks he is better n bigger than what he is …But you go girl!!! as youve come out the winner in that dealing with the scumbag you have found a better deal and better product…..im sure when your product is all over the shelves of shops he will realise that he wasnt as good at intimidation or threats as he thought he was :)…Cant wait for its release and love the name ….Also the suggestion of the colour and packaging of ur product by Angella is a brilliant idea…Good luck with your progress and for following your dream….take care hugs D 🙂

Julie McIntosh - December 15, 2010

Congratulations on having the sheer guts to keep on going & clawing your way back. The main thing is to keep a positive attitude. You have the backing of so many people like myself now who can’t wait to see your products on the shelves. Hang in there girl.
Regards Julie

Leesa - December 15, 2010

Sorry to hear about your stroke of bad luck but hopefully you will pick yourself up again and go for it. Actually I was wondering why I hadn’t heard from you for a while. Looking forward to the release of your product soon. All the best with every thing. Take care 🙂

leah - December 15, 2010

I love your label it looks very classy and all good things come to those who wait (and work hard) your doing a great job

Janell - December 16, 2010

You can’t keep a good woman down! Well done!

susan - December 16, 2010

Yep, I did wonder what happened to you. Nothing worthwhile is ever going to be easy! Good on you. Just keep your focus, It`ll happen.

Trudy - December 16, 2010

What an inspiring story just goes to show when when things are tough the tough get tougher. Look forward to the launch of your product.
Keep up the good work

Julie - December 16, 2010

I am glad to hear your getting back on your feet but I do agree the logo should be purple or pink as it will stand out alot more and appeal more to women as black looks like a mans product, just a thought.
Regards and best of luck
Julie

Diane - December 16, 2010

Keep up the great work you are doing, hopefully this new idea will pay of for you. Good Luck with your future , I hope everything works out well for you. Have a Merry Christmas and a productive New Year.

Susan - December 16, 2010

I’m so sorry to hear about your setback, but scumbags like him will eventually get their just desserts. Life is all about learning no matter what age we are and the lessons we learn along the way make us wiser and a much better person for it.
Look at what you have achieved already and the number of women who are interested in your new line and in the process have discovered something even better that what you originally planned. Keep following your dream & success will soon follow.

I agree with Angella Ede in the marketing aspect of your new product with breast cancer & McGrath Foundation as this draws the attention of all women & the proceeds do go to a good cause.

I love your logo, but not in black & white. It definitely needs colour to draw attention to your line of products & I would suggest bright earthly colours for an Australian made product.

I wish you every success and look forward to the release of your product range in the near future.

Andrea - December 16, 2010

Hi,
Congratulations for sticking to what you believe in , your dream will shine through and 2011 will be a year of great celebration, good luck, have a happy and safe Christmas break : )

Pat Ryall - December 16, 2010

Good for you!! I was wondering what had happened, and soooo glad that you are back and better than ever.. you are definately heading for success with such a positive attitude, I look forward to seeing you prosper and do very well.. the logo is great and I love the name SKN complex, have a very Merry Xmas and I know you will have a Happy and Prosperous New Year..

Kindest Regards
Pat

Rebecca - December 16, 2010

It never ceases to surprise me the amount of dishonest people who just want to undermine others and their great ideas, in order to make a profit for themselves. Glad you didn’t let this B****** stop you in your tracks! When the going gets tough, the tough get going! You’ll get there, and we’ll all be there to support you in your great venture!

Rebecca - December 16, 2010

I love the logo and don’t mind the colour – but if you were to opt for another colour, I’d suggest dark, rich chocolate browns/reds/oranges – earthy tones to indicate the many diversity’s of skin colours, nature and Australia’s outback colours! But otherwise, love it the way it is.

Isabella - December 16, 2010

Everything happens for a reason, so as one door closed, another – even better one – opened. And as you know, what we focus on is what we get. You’re keeping your focus on a final, successful, it-works! product and that’s what you’ll achieve. Good L(abouring) U(nder) C(ertain) K(nowledge)!

Mandy - December 16, 2010

I am so sorry to hear about your troubles but it sounds like you are raring to go again & thats great . Also I was reading some of your comments & I to like the idea of purle & pink .
Good Luck
Mandy

Gwenda - December 16, 2010

Vicki I am so sorry to hear about all your problems, your concept was really great and I was looking forward to trying it. I wish you luck with your products and do hope that your dream will soon become a reality.

Michelle Andrews - December 16, 2010

best of luck to you and have a Merry Christmas.

liz - December 16, 2010

Hi Vicky,
You have certainly been through a lot and yet you are still continuing. All I can say is your products must be really good for you to stick with it. I can’t wait to be able to purchase your products (especially the anti-ageing one as I don’t bother using anything at the moment as I don’t believe they work, or they are too expensive) and I am intrigued as to what the new product is. I wish you success in your business.

Lucia - December 16, 2010

Don’t give up you are a strong person all the best for you.

Catherine - December 16, 2010

Hi Vicki,

A great man said that sometimes things happen to you disguised as your worst nightmare then actually turn out to be the best thing for you. Without this hiccup (and a very large one at that), you were able to pick yourself up, dust yourself off and get yourself on track again. When you look back at what happened later on, you will be so thankful to that nasty middle man. Firstly for showing you his true colours. Secondly for getting rid of him in the early stages and thirdly for finding a product much better than the one that you originally thought would be great. Your label for SKN Complex looks fantastic and I wish you well with the product. Looking forward to hearing about your surprise. Will check back soon. You are doing a wicked job. You go girl!
Catherine

Pam Faulkner - December 16, 2010

I’m glad you’ve managed to “hang in there”. We need people like you around, who are prepared to give it their all. Well done!

Annamaree - December 16, 2010

Vicki, I think you are wonderful sharing the journey with us. Im sure it will all work out for the best.

lynette - December 16, 2010

Hi Vicky,
Pleased to see your fighting on and have made it thru some major hurdles. Think the name and design is classy. Next time you hit a a major hurdle, don’t panic,
Take a deep breath and think about your options. Sometimes a SOS call may bring you help from surprising quarters without you losing control of your business. When we panic we don’t see the forest for the trees!
Good on you for making it thus far. You deserve it.
Regards
Lynette

Dawn - December 16, 2010

Hi
When things go wrong the strong always survive hang in there
Really like the product name and logo looks very classy
When a person has a passion for what they believe in they will succeed

Wishing you every success and looking forward to sample you product
Dawn

Fiona - December 16, 2010

I really admire your tenacity. I look forward to your success – it really is the best revenge.

Debbie - December 17, 2010

Hi Vicki,
Sorry to hear things didnt go well at the start, good on you for soldiering on. I Love the name with its simple but effective look and sound. I also love the colour…black and hot pink is so eye catching.Angella’s comment regarding Breast Cancer Foundation is great idea, they can use funds and you will sell more because of the support.

Cassie Kushin - December 17, 2010

Hey how are you doing? I just wanted to stop by and say that it’s been a pleasure reading your blog. I have bookmarked your website so that I can come back & read more in the future as well. plz do keep up the quality writing

Di - December 17, 2010

Old saying that I truely believe…EVERYTHING HAPPENS FOR A REASON…..I am happy that things have turned around for you and that you did not give up…it is an extremely difficult industry to break into but I know that you will be successful~!

Maree - December 17, 2010

Vicki,
The journey is always more important than the arrival point. We learn so much along the way and it makes us better people and more tuned in to the people out there who can be ruthless and a nasty piece of work.
Finding such a rotten person is what I call “an expensive lesson” but will be worth it in the end. Trust no one until they earn your trust.

Last but not least, I think contacting the Breast Cancer Foundation to get contractual permission to put a pink ribbon on your products and use their foundation to promote your products and promoting them too; is a good idea!
Cadbury, Arnotts and tens of thousands of other companies have all jumped aboard because they know their main markets are women and women support breast cancer, as do men.

As Michael Flatley one said “When someone tells me something is impossible; then I know I am much closer to succeeding. Follow your dreams!”

Barb - December 18, 2010

Hi Vicki

So sorry to read about your trials and tribulations. Really glad you’ve hung in there despite all the setbacks. You can do it! Just think how great you’ll feel when everything finally comes together and your product is a roaring success!! You have my best wishes and support.

Regards,
Barb

jane - December 18, 2010

hi vicki sorry 2 hear about the drama youve had dont give up though,youll get there.

Get frostwire - December 20, 2010

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Maryanne White - January 25, 2011

As you know eveything takes time, i know that things have not always gone smoothly for you, but you will see that in the end it will work out for you. So good luck.

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