Recycling gives used beauty product packaging a new purpose.
Global beauty company, L’Oreal have teamed up with recycling company TerraCyle to give your used beauty and personal care products a whole new lease on life through the free recycling program.
Have you ever wondered what actually happens to containers once you have thrown them into the waste? Maybe you thought they get recycled? Well, you may be surprised to learn that many cosmetic packaging such as mascara, lipstick tubes and eye shadow palettes once used can’t actually be recycled in the same way as other plastics. The plastics used in their manufacturing is very different to that of your milk bottle and so much of it ends up in landfill.
Some 21.1 million tons of waste ends up in the earth in Australia each year, so any initiative that can help to reduce this is always a good thing for us and the planet.
TerraCycle is a company leading the way in the recycling of hard to recycle waste and offers free recycling programs that are funded by generous companies like L’Oreal that are committed to protecting the environment and delivering sustainable products. The program has been running in the US since 2011 and the program has collected more than 6.3 million units of beauty product waste that would have otherwise ended up in the earth.
Now it’s Australia’s time to join the cause in recycling our beauty products by sending them to TerraCycle for free to be recycled.
Here’s how it works.
Join the TerraCycles Beauty Products Recycling Program and you’ll receive a shipping label. Bundle up all of your empty containers into a box and stick the label on and drop it off at your local Australia Post office. Thanks’ to L’Oreal who picks up the postage tab. It’s that easy and simple.
Once your waste arrives at TerraCycle they get to work shredding and mixing it with other plastic waste to form plastic pellets. The plastic pallets can then be used make lots of different products including picnic tables, benches and even playgrounds.
Just when you thought it couldn’t get any better…it does! For every item that is collected, you earn rewards points, which can then be converted into a cash donation for your school or favourite charity. It’s time to get your family friends and workmates on board and let’s start working towards a cleaner, greener world, one beauty product at a time.
Head to www.terracycle.com.au for more information or to sign up.